Health Tech · Retail
Skin Laundry — clinical EMR + omnichannel rebuild.
Rebuilt the EMR from the chart up. Replatformed skinlaundry.com on Builder.io. Saved $7.2M in operational costs across 50 clinics globally.
Client
Skin Laundry
Year
2023–2024
Discipline
Health Tech · Retail
The problem
Where it started.
Skin Laundry treatments are medical-grade and require NP/PA approval before a client books. The legacy EMR couldn't capture consistent client photos — inconsistent lighting, pose, and chart structure forced approvers to scroll through blank fields and switch clinic views just to greenlight a single treatment. Approvals lagged. Headcount climbed.
The build
What we shipped.
Designed a new EMR with structured photo capture, regulated photo standards, and a single approval queue across all 50 clinics. On the consumer side, replatformed skinlaundry.com onto Builder.io as a headless CMS with a fully componentized design system — stakeholders self-serve content updates without engineering tickets.
The result
What it did.
Operational cost savings of $250K+ on the EMR alone — equivalent to multiple registered-nurse FTEs. Site rebuild saved a further $300K in annual content/dev OpEx. Across the broader transformation, $7.2M in operational savings and 50 clinics launched globally on a stack that can carry the next 50.
$7.2M
operational savings
50
clinics on the platform
Builder.io
headless CMS rebuild
